How Brands Grow

How Brands Grow PDF
Author: Byron Sharp
Publisher: OUP Australia & New Zealand
ISBN: 9780195573565
Release: 2010-03-11
Size: 36.38 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 246
View: 3499

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How Brands Grow by Byron Sharp, How Brands Grow Books available in PDF, EPUB, Mobi Format. Download How Brands Grow books, This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.



How Brands Grow

How Brands Grow PDF
Author: Jenni Romaniuk
Publisher: Oxford University Press, USA
ISBN: 9780195596267
Release: 2015-10-12
Size: 49.22 MB
Format: PDF, ePub, Mobi
Category :
Languages : en
Pages : 192
View: 4310

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How Brands Grow PDF Full

How Brands Grow by Jenni Romaniuk, How Brands Grow Books available in PDF, EPUB, Mobi Format. Download How Brands Grow books, Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brand's Distinctive Assets and a framework to underpin your brand's Physical Availability strategy. Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers. This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you. If you read and loved How Brands Grow, it's time to move to the next level of marketing. And if you haven't, get ready -- this book will change the way you think about marketing forever.



Building Distinctive Brand Assets

Building Distinctive Brand Assets PDF
Author: Jenni Romaniuk
Publisher:
ISBN: 9780190311506
Release: 2018-03-16
Size: 61.45 MB
Format: PDF, Kindle
Category :
Languages : en
Pages : 248
View: 5767

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Building Distinctive Brand Assets PDF Full

How Brands Grow by Jenni Romaniuk, Building Distinctive Brand Assets Books available in PDF, EPUB, Mobi Format. Download Building Distinctive Brand Assets books, This book is for anyone with a brand.It is a book about future-proofing your brand's identity. It will help you set up a long-term strategy to build Distinctive Assets, and tell you what you need to do to protect them.Do you want to get better at branding?You'll learn which strategies and actions work, as well as which ones don't, to help you take advantage of opportunities and avoid minefields.Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics and management systems in order to build and protect a brand's Distinctive Assets.Building Distinctive Brand Assets is divided into three sections that capture the processes involved in brand asset creation, implementation and ongoing management. The first section is focuses on strategy, and covers how Distinctive Assets are created and their role in a broader brand equity building. The second section covers measurement approaches, and how to use and interpret key metrics. The third section delves into the strengths and weaknesses of different types of assets and introduces the idea of a Distinctive Asset palette. This section also outlines how to set up a Distinctive Asset management system to provide an early warning system to identify potential threats before they evolve into major issues.



Brand Tuned

Brand Tuned PDF
Author: Shireen Smith
Publisher: Practical Inspiration Publishing
ISBN: 1788602684
Release: 2021-09-27
Size: 22.21 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 252
View: 6022

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Brand Tuned PDF Full

How Brands Grow by Shireen Smith, Brand Tuned Books available in PDF, EPUB, Mobi Format. Download Brand Tuned books, A brand is more than a snazzy logo – but what else is there to consider when building a brand? Do you really need a brand for business success? And what has intellectual property got to do with anything? A strong, authentic brand is what makes your business stand out from the crowd – and what drives long term success. But the branding industry can be an overwhelming minefield, full of conflicting advice and multiple disciplines – so how do you navigate your way through the process? That’s where Brand Tuned comes in. With the step-by-step TUNED methodology, you will: • define your brand to drive the business forward and help it stand out • know what brand promise will attract your ideal client • pick a name that will put you “front of mind” • ensure that the design elements you choose are distinctive and ‘ownable’ • train your team to live the brand. Drawing from evidence-based research, interviews with experts, and years of experience supporting businesses, Brand Tuned is the first branding guide written by an intellectual property lawyer who specialises in trademarks and brands. By incorporating the principles of intellectual property law right from the start of the process, branding expert Shireen Smith will show you how to create and build the brand that is right for you and your business – while avoiding the potential pitfalls.



Grow The Core

Grow the Core PDF
Author: David Taylor
Publisher: John Wiley & Sons
ISBN: 1118484711
Release: 2013-02-25
Size: 33.73 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 254
View: 747

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Grow The Core PDF Full

How Brands Grow by David Taylor, Grow The Core Books available in PDF, EPUB, Mobi Format. Download Grow The Core books, Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, it′s a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all top–performing companies achieve superior results through a leading position in their core business. Unfortunately, there′s very little in the way of practical advice on how to do this. Grow the Core shows you how tofocus on your core business for brand success, with a program of eight workouts road-tested by the author's consultancy, the brandgym. The book provides inspiration, practical advice and proven tools for building and strengthening your core business. It is packed with case studies from brandgym clients, including Mars, Friesland Campina, SAB Miller and Danone. The book features exclusive brandgym research, in addition to front–line experience on over one hundred brand coaching projects.



Eating The Big Fish

Eating the Big Fish PDF
Author: Adam Morgan
Publisher: John Wiley & Sons
ISBN: 9780470527757
Release: 2009-04-03
Size: 75.61 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 368
View: 6860

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Eating The Big Fish PDF Full

How Brands Grow by Adam Morgan, Eating The Big Fish Books available in PDF, EPUB, Mobi Format. Download Eating The Big Fish books, EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.



Grow

Grow PDF
Author: Jim Stengel
Publisher: Currency
ISBN: 0307720373
Release: 2011-12-27
Size: 26.83 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 336
View: 3301

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Grow PDF Full

How Brands Grow by Jim Stengel, Grow Books available in PDF, EPUB, Mobi Format. Download Grow books, Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term. Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500. Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy. Then, in a further investigation of what goes on in the “black box” of the consumer’s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others. Grow thus deftly blends timeless truths about human behavior and values into an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.



Marketing Theory Evidence Practice

Marketing  Theory  Evidence  Practice PDF
Author: Byron Sharp
Publisher: OUP Australia & New Zealand
ISBN: 9780195573558
Release: 2013-01-17
Size: 63.13 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 656
View: 2608

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Marketing Theory Evidence Practice PDF Full

How Brands Grow by Byron Sharp, Marketing Theory Evidence Practice Books available in PDF, EPUB, Mobi Format. Download Marketing Theory Evidence Practice books, Marketing: Theory, Evidence, Practice bridges academic theory and real-world marketing knowledge. It introduces students to the core topics necessary for their undergraduate studies and is designed with the future professional in mind. It clearly illustrates how marketing problems have been solved in business - connecting theory to practice. Written by a combination of marketing academics and marketing scientists who engage with industry it presents information that is practical and interesting in a style that is theoretical and accessible.



How Brands Grow

How Brands Grow PDF
Author: Jenni Romaniuk
Publisher: Oxford University Press, USA
ISBN: 9780190304935
Release: 2015-11-09
Size: 54.90 MB
Format: PDF, ePub, Mobi
Category :
Languages : en
Pages : 352
View: 7413

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How Brands Grow PDF Full

How Brands Grow by Jenni Romaniuk, How Brands Grow Books available in PDF, EPUB, Mobi Format. Download How Brands Grow books, This pack contains How Brands Grow: What Marketers Dont Know and How Brands Grow Part 2: Emerging Markets, Services, Luxury Brands and Durables. Buy the pack to save and take a journey to smarter, evidence-based marketing. How Brands Grow provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based. How Brands Grow Part 2 is about fundamentals of buying behaviour and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brands Distinctive Assets and a framework to underpin your brands Physical Availability strategy. Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers. This a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you.



Expand Grow Thrive

Expand  Grow  Thrive PDF
Author: Pete Canalichio
Publisher: Emerald Group Publishing
ISBN: 1787437825
Release: 2018-02-12
Size: 17.30 MB
Format: PDF
Category :
Languages : en
Pages : 200
View: 7195

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Expand Grow Thrive PDF Full

How Brands Grow by Pete Canalichio, Expand Grow Thrive Books available in PDF, EPUB, Mobi Format. Download Expand Grow Thrive books, In this call-to-arms for marketers struggling to hit their growth targets, brand licensing expert Pete Canalichio explores what needs to be done to consistently and sustainably convert consumer interest into passion, into must-have, and into must-have-more. The result is the LASSO model: a five-step process to turn good brands into global brands.



The Human Brand

The Human Brand PDF
Author: Chris Malone
Publisher: John Wiley & Sons
ISBN: 1118611314
Release: 2013-10-07
Size: 18.97 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 196
View: 3002

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The Human Brand PDF Full

How Brands Grow by Chris Malone, The Human Brand Books available in PDF, EPUB, Mobi Format. Download The Human Brand books, Meticulously researched, and featuring in-depth analyses of companies such as Hershey's, Zappos, Amazon and Chobani, a customer loyalty expert and social psychiatrist reveals the driving forces behind the choices we make and the brands we support.



Eat Your Greens

Eat Your Greens PDF
Author: Wiemer Snijders
Publisher: Troubador Publishing Ltd
ISBN: 1789012791
Release: 2018-09-27
Size: 67.75 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 200
View: 1790

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Eat Your Greens PDF Full

How Brands Grow by Wiemer Snijders, Eat Your Greens Books available in PDF, EPUB, Mobi Format. Download Eat Your Greens books, How can we sell more, to more people, and for more money? The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.



Sticky Branding

Sticky Branding PDF
Author: Jeremy Miller
Publisher: Dundurn
ISBN: 1459728114
Release: 2015-01-10
Size: 53.32 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 256
View: 5857

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Sticky Branding PDF Full

How Brands Grow by Jeremy Miller, Sticky Branding Books available in PDF, EPUB, Mobi Format. Download Sticky Branding books, Stand out, attract customers and grow your company into a sticky brand. Sticky Branding provides practical, tactical ideas of how mid-market companies — companies with a marketing budget, but not a vast one — are challenging the status quo and growing sticky brands.



Brands In Glass Houses

Brands in Glass Houses PDF
Author: Dechay Watts
Publisher:
ISBN: 9780985957629
Release: 2013-08
Size: 46.19 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 110
View: 7208

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Brands In Glass Houses PDF Full

How Brands Grow by Dechay Watts, Brands In Glass Houses Books available in PDF, EPUB, Mobi Format. Download Brands In Glass Houses books, From mom-and-pop shops to mega brands, from B2B to B2C, one common theme exists: consumers are leading the course of marketing. Today, successful companies do not talk "at" the customer; they talk "with" them, honestly and humanly. This expectation of honest communication and brand transparency has started a revolution. People are savvier and less apt to fall for a manufactured backstory - and they lose interest quickly in marketing jargon. For the first time in history, the truth sells. Brands in Glass Houses shines light on businesses that are revealing themselves authentically, not just as a marketing tactic, but also as a way of doing business. It shows you how to provide interesting content so that customers can connect with your brand on an emotional level, thus making them more eager to buy from you, talk about you, share their experiences with you, and ultimately, listen to what you have to say. Brands in Glass Houses takes you through the complete marketing lifecycle, from uncovering your brand story, to using content marketing services to give away knowledge and build trust, to being consistent through an editorial calendar. With this book, you will lose the fear of being too transparent and recognize opportunities to educate and engage with your target audience through content marketing tactics such as blogs, social media, newsletters, and more. Discovering your brand stories, and telling them in the right places, at the right times, to the right people, will help you connect through actionable content that has a purpose. Through step-by-step guides, checklists, examples, and true stories from a content marketing agency, marketers will learn how to look at their own messaging and find ways to talk about products and services authentically and humanly. Those who are just getting started in this new age of communication will be inspired by dozens of examples of how companies are telling their stories through purposeful content and living in glass houses for the world to see. Those who have a solid foundation with content will be inspired by examples of others who are using transparent marketing as a tool to create brand stories that people believe in and want to be a part of. Even experienced marketers who already believe in the power of content will find value in Brands in Glass Houses, as the book shows ways to empower brand evangelists and employee evangelists to authentically engage. Of course, when you lift the veil, both the good and bad appear for all to see. Negative reviews and comments can happen even to the best of companies. It's how you handle them - authentically and professionally - that can actually put you back on top. Brands in Glass Houses gives play-by-play examples of what not to do when a crisis arises, based on real responses from companies that have felt the heat. As demand for the truth continues, the ability to be transparent and use authentic content to connect to the people buying your products and services is in your hands. Once the "sell" is removed from your messaging, your authority and trustworthiness will increase ... and so will the growth to your bottom line.



Brand Hacks

Brand Hacks PDF
Author: Emmanuel Probst
Publisher: Simon and Schuster
ISBN: 1576878023
Release: 2021-09-07
Size: 55.46 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 176
View: 1945

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Brand Hacks PDF Full

How Brands Grow by Emmanuel Probst, Brand Hacks Books available in PDF, EPUB, Mobi Format. Download Brand Hacks books, economics;consumer behavior;advertising;branding;brand advertising;advertising campaigns;consumer psychology;marketing;market research;digital marketing;fortune 500;business;business development;business analysis;ipsos;dr emmanuel probst; Every year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising. We easily forget brands and may switch to another product on a whim. There are ways for brands to break this cycle. Brands that succeed are the ones that help us find meaning. In this process, the brands become meaningful in and of themselves. Brand Hacks takes you on an exploratory journey, revealing why most advertising campaigns fail and examining the personal, social, and cultural meanings that successful brands bring to consumers’ everyday lives. Most importantly, this book will show you how to use simple brand hacks to create and grow brands that deliver meaning even with a limited budget. Brand Hacks is supported by in-depth research in consumer psychology, interviews with industry-leading marketers, and case studies of meaningful brands, both big and small.



The Skinny Confidential

The Skinny Confidential PDF
Author: Lauryn Evarts
Publisher: Macmillan
ISBN: 1624140459
Release: 2014-03-04
Size: 65.36 MB
Format: PDF, ePub
Category : Cooking
Languages : en
Pages : 176
View: 2620

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The Skinny Confidential PDF Full

How Brands Grow by Lauryn Evarts, The Skinny Confidential Books available in PDF, EPUB, Mobi Format. Download The Skinny Confidential books, A comprehensive collection of lifestyle information, including tips on eating, exercising, and fashion.